Trademark

Trademarks help businesses protect the words, symbols, and designs that identify their goods or services. A strong trademark makes it easier for customers in Lubbock and beyond to recognize your business, and it helps prevent competitors from using confusingly similar branding. The federal registration process provides nationwide protection, access to legal remedies, and a public record of your rights. Even small local businesses often rely on trademarks to secure their reputation and build long term brand value.

Selecting a trademark requires attention to distinctiveness, potential conflicts, and how the mark will appear in commerce. The USPTO examines every filing to ensure it is not too similar to an existing trademark, and many applications are refused due to avoidable issues. A proper search and well prepared application help reduce the chances of delays, Office Actions, or later disputes. As your business grows, maintaining and enforcing your trademark becomes an important part of protecting your brand identity.

​

​

I help clients with comprehensive trademark searches, USPTO applications, Office Action responses, and trademark maintenance. I also advise on branding strategy, enforcement, and cease-and-desist matters. Many trademark services can be provided on a predictable flat-fee basis, allowing clients to understand their costs upfront while protecting their brand effectively.